I’m Shelina (she/her) - a consultant, coach and changemaker.

I’m here to do meaningful work with people who want to do the same.

Like many others in the HR world, I fell into the field by chance but I quickly realised I am exactly where I am meant to be. What started as a job fast became a passion; empowering people and organisations to grow with integrity, courage, and clarity.

For over a decade, I’ve built a career grounded in real world leadership experience across HR, EDI, organisational development and training. I’ve worked across sectors tackling everything from performance management overhauls to scaling revenue teams and rethinking organisational design. The guiding principle of my work is simple: people matter, and effective HR drives better business outcomes.

One of the most significant moments in my career was leading a transformation of a struggling revenue team. By partnering with the Chief Revenue Officer, I assisted in restructuring and realigning the team, which ultimately resulted in achieving £20 million in ARR within 9 months. This experience powerfully demonstrated how a people centric strategy, combined with strong leadership and bold decision making can drive substantial success.

My work in action

Here’s a snapshot of how I’ve helped organisations thrive:

  • Performance Management Overhaul: Introduced quarterly check-ins and embedded a culture of continuous feedback.

  • Learning & Development Strategy: Designed and implemented tailored L&D programmes across all levels.

  • HR Policy Redesign: Reviewed and updated all HR policies to align with UK employment law and business needs.

  • Organisational Design & Frameworks: Built job families and competency frameworks to support clarity and career progression.

  • Revenue Team Turnaround: Helped scale a revenue team to £20M ARR in 9 months.

  • Retention Strategy: Boosted average tenure from 7 to 18 months.

  • Employee Relations: Navigated a sensitive C-suite case to swift resolution.

  • Visa & Sponsorship: Secured sponsorship licences to enable international hiring and compliance.

My values are the compass of my work

I lead with integrity. I advocate for others. I’m pragmatic, accountable, and resilient.

Clients value my direct communication style and approachable nature. I walk alongside my clients, helping them face what’s not working and empowering them to navigate challenges and create meaningful strategies for lasting change.

I believe HR sits at a unique crossroads between people and business, to ensure fairness, shape culture, and drive value. HR operates in a way that no other function can, and when done right, it builds stronger, healthier organisations and happier employees.

What it's like to work with me

I walk alongside my clients as a trusted partner and uncover what’s holding them back.

Clients describe me as a grounding force, I help make sense of complexity, offering insight with empathy and honesty. Every engagement is infused with positive energy and a genuine commitment for collaboration. I communicate in a way that feels human, not corporate.

Whether I’m coaching a leader, supporting a startup or developing inclusive practices, I offer expert support that gets results.